Soleta
Year
2024
Client
Soleta Bakery
Service
Branding
Artisanal bakery in Mexico focused on handcrafted treats, warmth, freshness, and indulgence.
© Soleta












Overview
We collaborated with Soleta Bakery to define a brand identity that reflects its core values: homemade craftsmanship, warmth, and the joy of indulgent, freshly baked goods. The aim was to translate the bakery’s spirit love, expertise, and authenticity into a visual language that feels welcoming and appetizing. As the graphic designer on the team, I created the full suite of brand assets: logo, color palette, typography, packaging mockups, signage, and digital materials tailored to Soleta’s audience and vibe. The result is a cohesive brand identity that captures the bakery’s artisanal roots and elevates its presence in both physical and digital spaces.
People
Design and Creative Direction - Ana Barcena