Ana Bárcena is a multidisciplinary designer based in New York City. Her work bridges brand and digital design, creating thoughtful systems that connect strategy, emotion, and clarity across every touchpoint.
Ana Bárcena is a multidisciplinary designer based in New York City. Her work bridges brand and digital design, creating thoughtful systems that connect strategy, emotion, and clarity across every touchpoint.
Ana Bárcena is a multidisciplinary designer based in New York City. Her work bridges brand and digital design, creating thoughtful systems that connect strategy, emotion, and clarity across every touchpoint.
Services
Visual Identity
Web design
Photography
Graphic design
Services
Visual Identity
Web design
Photography
Graphic design
Digital Designer
Sydney, Australia (On-site)
AEK Media
Jul 2024 - Jan 2025
Delivered brand identities, websites, and digital assets across industries, collaborating with clients to translate strategy into cohesive design systems and create responsive web experiences, social campaigns, and integrated brand touchpoints.
Digital Designer
Sydney, Australia (On-site)
AEK Media
Jul 2024 - Jan 2025
Delivered brand identities, websites, and digital assets across industries, collaborating with clients to translate strategy into cohesive design systems and create responsive web experiences, social campaigns, and integrated brand touchpoints.
Digital Designer
Sydney, Australia (On-site)
AEK Media
Jul 2024 - Jan 2025
Delivered brand identities, websites, and digital assets across industries, collaborating with clients to translate strategy into cohesive design systems and create responsive web experiences, social campaigns, and integrated brand touchpoints.
Web and Digital Designer
New Jersey, USA (Remote)
Kolari Vision
May 2021 – Apr 2024
Designed and launched e-commerce platforms and branded interfaces, developing design guidelines to ensure consistency and producing collateral and social content that strengthened the brand’s presence in the US market.
Web and Digital Designer
New Jersey, USA (Remote)
Kolari Vision
May 2021 – Apr 2024
Designed and launched e-commerce platforms and branded interfaces, developing design guidelines to ensure consistency and producing collateral and social content that strengthened the brand’s presence in the US market.
Web and Digital Designer
New Jersey, USA (Remote)
Kolari Vision
May 2021 – Apr 2024
Designed and launched e-commerce platforms and branded interfaces, developing design guidelines to ensure consistency and producing collateral and social content that strengthened the brand’s presence in the US market.
Editorial & Digital Designer
Dashbook
Madrid, Spain (On-site)
Jan 2023 – Aug 2023
Directed editorial identity for multilingual publications, collaborating with authors and artists to translate narratives into cohesive visual systems and applying brand strategy to enhance visibility and sales.
Editorial & Digital Designer
Dashbook
Madrid, Spain (On-site)
Jan 2023 – Aug 2023
Directed editorial identity for multilingual publications, collaborating with authors and artists to translate narratives into cohesive visual systems and applying brand strategy to enhance visibility and sales.
Editorial & Digital Designer
Dashbook
Madrid, Spain (On-site)
Jan 2023 – Aug 2023
Directed editorial identity for multilingual publications, collaborating with authors and artists to translate narratives into cohesive visual systems and applying brand strategy to enhance visibility and sales.
Freelance Designer
Global – USA, Mexico, Australia, Spain, Puerto Rico
Remote
2019 – Present
Delivered brand identity systems, websites, and digital solutions for SMEs and startups worldwide, translating cultural insights into authentic visual languages and scaling branding across digital, social, packaging, and editorial platforms with cohesive, context-aware design.
Freelance Designer
Global – USA, Mexico, Australia, Spain, Puerto Rico
Remote
2019 – Present
Delivered brand identity systems, websites, and digital solutions for SMEs and startups worldwide, translating cultural insights into authentic visual languages and scaling branding across digital, social, packaging, and editorial platforms with cohesive, context-aware design.
Freelance Designer
Global – USA, Mexico, Australia, Spain, Puerto Rico
Remote
2019 – Present
Delivered brand identity systems, websites, and digital solutions for SMEs and startups worldwide, translating cultural insights into authentic visual languages and scaling branding across digital, social, packaging, and editorial platforms with cohesive, context-aware design.
Awards
The Prizes Team received the Gold Medal at the 2025 Sydney Design Awards in recognition of outstanding brand and digital design work.
Software Stack

Framer

Framer

Figma

Figma

Photoshop

Photoshop

Illustrator

Illustrator

Indesign

Indesign

Framer

Illustrator

Figma

Indesign
