Ana Bárcena

anacbarcena@gmail.com

‭+1 (646) 270-8636‬

Senior designer based in NYC with international experience across the United States, Australia, Europe, and Mexico. Specializing in brand identity, digital experiences, and editorial design, with a focus on translating strategic thinking into cohesive visual systems across physical and digital touchpoints.

Senior designer based in NYC with international experience across the United States, Australia, Europe, and Mexico. Specializing in brand identity, digital experiences, and editorial design, with a focus on translating strategic thinking into cohesive visual systems across physical and digital touchpoints.

Services

Visual Identity

Web design

Photography

Graphic design

Experience

Download Resume

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Senior Graphic Designer

New Yor City (On site)

DBOX

Jan 2026 - Present

Developed brand identities, digital experiences, campaigns, and marketing systems for premium brands across real estate, hospitality, and lifestyle, leading projects from concept and visual direction through digital, editorial, environmental, and production applications while collaborating with multidisciplinary teams and clients to translate strategy into cohesive brand experiences.

Senior Graphic Designer

New Yor City (On site)

DBOX

Jan 2026 - Present

Developed brand identities, digital experiences, campaigns, and marketing systems for premium brands across real estate, hospitality, and lifestyle, leading projects from concept and visual direction through digital, editorial, environmental, and production applications while collaborating with multidisciplinary teams and clients to translate strategy into cohesive brand experiences.

Digital Designer

Sydney, Australia (On-site)

AEK Media

Jul 2024 - Jan 2025

Delivered brand identities, websites, and digital assets across industries, collaborating with clients to translate strategy into cohesive design systems and create responsive web experiences, social campaigns, and integrated brand touchpoints.

Digital Designer

Sydney, Australia (On-site)

AEK Media

Jul 2024 - Jan 2025

Delivered brand identities, websites, and digital assets across industries, collaborating with clients to translate strategy into cohesive design systems and create responsive web experiences, social campaigns, and integrated brand touchpoints.

Web and Digital Designer

New Jersey, USA (Remote)

Kolari Vision

May 2021 – Apr 2024

Designed and launched e-commerce platforms and branded interfaces, developing design guidelines to ensure consistency and producing collateral and social content that strengthened the brand’s presence in the US market.

Web and Digital Designer

New Jersey, USA (Remote)

Kolari Vision

May 2021 – Apr 2024

Designed and launched e-commerce platforms and branded interfaces, developing design guidelines to ensure consistency and producing collateral and social content that strengthened the brand’s presence in the US market.

Editorial & Digital Designer

Dashbook

Madrid, Spain (On-site)

Jan 2023 – Aug 2023

Directed editorial identity for multilingual publications, collaborating with authors and artists to translate narratives into cohesive visual systems and applying brand strategy to enhance visibility and sales.

Editorial & Digital Designer

Dashbook

Madrid, Spain (On-site)

Jan 2023 – Aug 2023

Directed editorial identity for multilingual publications, collaborating with authors and artists to translate narratives into cohesive visual systems and applying brand strategy to enhance visibility and sales.

Freelance Designer

Global – USA, Mexico, Australia, Spain, Puerto Rico

Remote

2019 – Present

Delivered brand identity systems, websites, and digital solutions for SMEs and startups worldwide, translating cultural insights into authentic visual languages and scaling branding across digital, social, packaging, and editorial platforms with cohesive, context-aware design.

Freelance Designer

Global – USA, Mexico, Australia, Spain, Puerto Rico

Remote

2019 – Present

Delivered brand identity systems, websites, and digital solutions for SMEs and startups worldwide, translating cultural insights into authentic visual languages and scaling branding across digital, social, packaging, and editorial platforms with cohesive, context-aware design.

Awards

MUSE Creative Awards 2026

Tomato Tomate / threshold.world received 10 awards at the 2026 MUSE Creative Awards, including Outstanding New Agency of the Year, with my contribution as a freelance

AAF Miami ADDY Awards 2026

Tomato Tomate / threshold.world received Best of Show and two Gold awards at the 2026 AAF Miami ADDY Awards across Cross Platform, Integrated Campaign, and Logo Design, with my contribution as a freelance.

World Design Awards 2026

The AEK Media team received Gold at the 2026 World Design Awards for the IBD Sydney website, recognizing excellence in digital design.

Sydney Design Awards 2025

The AEK Media team received Gold at the 2025 Sydney Design Awards in recognition of outstanding brand and digital design work.

Software Stack

Illustrator

Indesign

Photoshop

Figma

Framer

Illustrator

Figma

Indesign

Framer

Photoshop

Awards

The Prizes Team received the Gold Medal at the 2025 Sydney Design Awards in recognition of outstanding brand and digital design work.


Awards

The Prizes Team received the Gold Medal at the 2025 Sydney Design Awards in recognition of outstanding brand and digital design work.


Have a nice day!