Inner West Family Practice

We partnered with Inner West Family Practice, a medical center in Sydney, to create a brand and digital identity that reflect warmth, trust, and inclusivity within a contemporary framework. The goal was to build a cohesive system that communicates accessibility and professionalism while celebrating community connection.

As the brand and web designer, I developed the complete visual ecosystem, from the logo system, color palette, and brand guidelines to print collateral, social media templates, signage, and website design. The result is a brand that feels modern, grounded, and genuinely caring.