Boo's and Moo's

Boo and Moo’s is an ice cream brand concept built around a sense of warmth, fun, and childhood delight. The visual identity draws inspiration from vintage dairy aesthetics and playful illustration, creating a friendly and memorable personality that appeals to all ages.

As the designer, I developed the full identity system, including logo variations, color palette, typography, and packaging concepts. The hand-drawn cow illustration and soft color accents add charm and approachability, while clean geometric typography keeps the brand fresh and versatile across digital and print applications.